The 10-Minute
Gym Owner Audit
Get clarity on your gym across Income, Impact & Freedom — in under 10 minutes.
Welcome, gym owner
Use this self-assessment to analyze your overall progress in building systems for your training gym.
The systems you'll assess are organized into three categories — Income, Impact, and Freedom — with three key drivers for each.
As you rate your gym on each of the nine drivers, you'll choose one of three status levels based on your current operations:
Poor Outcomes The driver doesn't yet exist in your business, or it delivers poor outcomes.
Moderate Outcomes The driver exists but still needs work — often it isn't done consistently or isn't yet delivering consistent results.
Strong Outcomes The driver is complete. It's executed consistently and delivers the intended results.
👉 When you're ready, move to Step 2 to get familiar with the nine drivers.
The Nine Drivers
Three drivers power each side of the model. Get familiar with all nine before you score yourself.
Income
Consistent Lead Flow
A steady flow of new qualified leads, week over week.
Frictionless Sales
A repeatable sales process that's smooth, persuasive, and client-centered.
Money Mastery
An approach to your financial metrics that's simple and creates more profit.
Impact
6-Star Service
World-class customer service at all touchpoints, inside and outside the gym.
Razor-Sharp Systems
Easy-to-follow, well-documented systems that create consistent results.
High Performing Team
A best-in-class staff inspired by the gym's mission and committed to collective excellence.
Freedom
Relational Leadership
Gym management with an "owner mindset" that creates big results without being micromanaged.
Powerful Productivity
A satisfying relationship with how you divide time between your gym, family and friends, and the other pursuits that make life rich.
Wealth Creation
A plan to invest your cash flow to build true wealth in line with your skills, values, goals, and time available.
👉 Now move to Step 3 to complete your self-assessment.
Your Self-Assessment
Check one status per driver, then head to Step 4 to see your report card.
Your Report Card
Here's your model at a glance. Each driver is marked by its current status.
